The original Lovenest newborn anti-flat head pillow co-created with medical professionals (0–4 months)The original Lovenest is the memory foam newborn head support pillow which promotes healthy development of a well-rounded head within the first 3 months and while baby's skull is still soft! Developed and patented by French Paediatrician Dr Maidenberg, the Lovenest anti-flat head pillow is an inclined head support designed to cushion baby's head while laid down for play, rest and sleep. Lovenest works by evenly distributing the weight of baby's head across the back of the skull to prevent a flat head (plagiocephaly) from forming in any one spot. During the first months of their life, your baby can spend hours on their back. To reduce the risk of flat head syndrome, use a Lovenest head support on baby's activity mat, in their cot, pram and even a baby bouncer. This ergonomic head support, which is patented and made in Portugal, is specially angled and shaped to suit the shape of an infant's skull to ensure an even distribution of pressure across the head, while allowing freedom of movement. Very practical, portable and hygienic: the Lovenest is lightweight, adaptable for use between surfaces and is machine washable at 30°C. IMPORTANT: Use the Lovenest straight from birth and up to 3 -4 months old or until baby is able to roll over unaided. Why you will love the Lovenest: Special angle of incline and unique shape ensures even distribution of pressure across the back of baby's skull to support a well-rounded head. Developed by French Paediatrician Dr Manuel Maidenberg. Use from birth – 3 months: period that baby's head is at its softest and could develop flat head or flat spots if unsupported. Universal: use within a bouncer, cot, pram etc. Breathable fabric: Made with soft jersey cotton, Lovenest ensures good ventilation and air flow around the head. 100% ultra-soft organic cotton. Oeko-Tex® certified. Machine washable at 30°CLIFETIME WARRANTY. Because we want you to feel 100% confident in the quality and safety of our products when it comes to using them with your baby, Babymoov are proud to offer Lifetime Warranty on all Babymoov products. Simply register your Babymoov product at babymoov.co.uk within two months of your purchase!