Ted Baker SS24 Collection Explore the joy of British heritage in our latest collection inspired by the resilient periods between the Wars, notably the 1930s. Immerse yourself in the charm of the 'Bright Young Things' and the Bloomsbury movement, as described by Dorothy Parker.

Our designs pay homage to this era, celebrating lavish parties, new fashions, and artistic creativity amid social and economic unrest.

From the Young British Artists (YBAs) of the 90s to present-day creatives, our collection captures the essence of these historical moments. This celebration of British eccentricity sets the romantic backdrop for the Spring 24 season, offering a unique blend of heritage and modern creativity.