Our beautiful Turkish cotton towels are created with a plush yarn that is spun without any twist in the yarns. A technique made possible only through using the finest cotton made from smooth and durable long-staple fibres. The resulting towel is highly absorbent and fast drying, with a rich and long-lasting softness. To get the best performance from this towel and keep it soft, we recommend you finish off drying in a tumble dryer on a low heat setting.