WHAT IT IS Here’s how to keep your favourite new hue. Amplify vibrance and shine to enhance your colour. Formulated with our PRO ColorShield technology, this pigment-preserving shampoo, free of sulfate cleansers, protects hair colour from fading. Plus, it helps smooth + seal the cuticle for luminous, locked-in colour. HOW IT WORKS PRO ColorShield technology, designed with protective polymers, conditioning agents, and Vitamin E , forms a protective shield that helps lock in your colour. Contains Kukui Seed Oil to help moisturize strands + add shine. Wave 2: Balances hair's pH to seal the cuticle to help protect colour vibrancy.