A multitasking balm with super hydrating lip protection, that provides a fresh, wet gloss without stickiness for cheeks and lips.What it does:Are you ready for this Gel-ly? Finally, an über-moisturizing lip balm with rich color and gel shine. Formulated with over 25% super-hydrating lip-protecting plant-based oils; as well as Vitamin E as an antioxidant. GEL COLOR LIP + CHEEK BALM offers vibrant color with smooth coverage. The gel polymers provide a fresh, wet gloss without stickiness.