DON’T HOLD BACK REIGNITE LIFE. CELEBRATE COLOUR. AND ENTER THE BOLD. Couture shine lipstick for the unshy. Provides bold colour in one stroke. Gives a couture shine so intense yet so thin in a buildable texture. Ultimate lasting comfort with 40% caring ingredients* Up to 10h moisturized comfort feel. Infused with red floral oil from YSL Beauty Ourika Gardens and grape oil, this lipstick will leave your lips feeling smooth and comfortable. Continuing the innovative tradition set by Rouge Pur Couture with its pure colour, long lasting finish, and creamy comfort, the new addition to the family pushes colour, shine and comfort to the max. Bolder. Intense colour that lasts up to 5-6 hours, yet with a skin-like thin film that sits comfortably on the lips. Shinier. Delivering a finish that’s in a league of its own – not gloss, not satin, not matte - but pure, uninhibited, three-dimensional shine.