As pioneers in oil-infused beauty, Moroccanoil created a worldwide buzz for argan oil with the original Moroccanoil Treatment.There is a beauty secret worth sharing: If you know, you know.Complete with both styling and conditioning benefits, the iconic Moroccanoil Treatment is the first step in all styling and salon services a single product that creates long-lasting smoothness, increases manageability, and speeds up blow-drying time. Just one application of Moroccanoil Treatment increases hairs shine by up to 118%, according to an independent study.