This fortifying shampoo gently cleanses while reversing damage, making hair look and feel healthier. Because you deserve to kick damage to the curb. Key benefits: Removes dirt, sweat, oil, pollution, and product buildup. Luxe lather gently yet effectively cleanses without stripping or over-drying strands. Over 70% breakage reduction with one wash. Leaves hair softer, smoother, and with healthier movement. After 1 use of Restore Shampoo + Conditioner vs. untreated.