A light weight, heat activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy looking not to mention more and more manageable with every use. The straight line features our very own gemstone blend that loosens hair's natural curves, just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability. The curly, thick, coarse, frizzy, unmanageable. When anytime for smooth, straight styles, especially after using Straight Shampoo and Conditioner.