A non-stripping, color safe shampoo that gently removes buildup from the three big causes: product, pollution and hard water. Reveals soft, shiny, manageable hair and a fresh, clean, revitalized scalp. Cleanses the hair and nourishes the scalp without stripping or drying. Customize usage depending on the degree of your hard water. Ideal for all hair types. The Science: This shampoo is packed with ingredients. A chelating agent removes hard water mineral buildup, an anionic polymer removes product buildup and a gentle surfactant removes pollution particle buildup. Activated charcoal absorbs oil from scalp and hair. The scalp moisturizing and soothing complex with witch hazel helps moisturize the scalp. Paraben-free. Phthalate-free. Safe for chemically treated hair. UV Protection. Silicone-free. Colour safe. PETA Certified Cruelty-free.