Lab coat on, ready for your science lesson? Percy and Reed Give Me Strength Anti-Breakage Shampoo is a revolutionary keratin shampoo that improves hair health with every wash. Hair that lacks moisture is brittle and prone to breakage – think of it like a dry piece of spaghetti (and nobody likes that). Infusing the hair with a moisture hit improves the strength and elasticity of every strand – and that’s where this clinically proven, miracle shampoo comes into play. Using an expert formula that includes Anageline, the circulation around each hair follicle is increased, cell metabolism is kickstarted and oxygen and nutrients are boosted. Anageline is known to minimise hair fall, while keratin protein amino acids penetrate the hair shafts to improve hydration and therefore pliability. Want more? Clever wheat proteins strengthen the hair, caffeine assists healthy growth and rosemary essential oils stimulate the roots. Add to that a signature scent – and you’ve got a formula that says goodbye to hair breakage for good. See what the Good Housekeeping Institute had to say: ‘Improved thickness and strength and everyone seeing fewer split ends. Testers happily noticed less fallout during the trial, with one delighted by their 'softer, thicker and more manageable' hair.’