UK #1 Liquid Lip Product in the Prestige Makeup market.* Armani beauty's LIP MAESTRO is our first liquid lipstick with a comfortable velvety texture and a luminous matte finish. Lips appear instantly plumper and radiant. The sensual, non-sticky texture offers hydrated and comfort feel. Concentrated pigments offer an intense, seductive, illuminating lip colours. • Born backstage • A velvet sensation • A backlit glow for a revolution in colour • Shade 400 - our iconic universal red *Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Total Liquid Lip Segment. Calendar year 2019, based on value and unit sales.