With rose gold accents, the PROluxe straightener locks in beautiful and healthy-looking styles all day long. Intelligent OPTIheat technology provides targeted heat to where it is needed most- your hair styles will last longer and feel straighter, while the PRO+ setting sets the temp to a responsible 185C for a healthier styling option. Complete with ultimate glide ceramic coated plates, the PROluxe straightener has been proven to give you 5x smoother results (vs standard ceramic coating). Complete with ultimate glide ceramic coated plates the PROluxe straightener has been proven to give you 5x smoother results * *vs standard ceramic coating. Intelligent OPTIheat technology found inside the straightener provides targeted heat to where it is needed most- your hair styles will last longer and feel straighter. Using the PRO+ setting the temperature is responsibly set at 185C- the optimum temperature for healthy styling.