So what makes the GHD air different? Well, almost everything. Its 2,100W motor makes it much more powerful than a normal hairdryer, while the body itself is shaped to give you a faster blow dry. The GHD air doesn't just dry your hair, it uses advanced ionic technology to lock in moisture for softer, shinier results that last for longer, with far less frizzing. The variable power and temperature control allow you to tailor your blow dry to your hair type, while a cool shot button helps you set your style in place with a blast of cold air. The ghd air is also a breeze to use thanks to an ergonomic design that makes it comfortable to hold for both left and right-handed users, and a 3m long power cable that gives total flexibility as you dry.